Since 2011 we have put our money into one question: what actually belongs in the bowl. Complete meals, training treats and supplements for cats, dogs and birds — made in small batches and sold through people who know your pet's name.
38 recipes
nutritionist-signed
Companions and supports — the brands on our shelves
“Feed it to your own dog first.”
House rule since day one
Cous started as a single-recipe operation run out of a rented kitchen in Selangor, cooking for the dogs of people we already knew. The questions those owners asked — why this grain, why that fat level, what happens when my puppy turns one — became the brief for everything we have made since.
Cats, dogs and birds have genuinely different needs, so we treat them as three separate jobs rather than one product line with the label swapped. A cat needs taurine it cannot synthesise. A bird will pick the sunflower out and starve itself of everything else. A growing puppy needs calcium held inside a narrow band. Getting those details right is most of the work.
Four things we will not trade away, even when it would be cheaper to. They are the reason a bag of Cous costs what it costs.
If the bag says lamb, lamb is the first ingredient by weight. No splitting a grain across three lines to push it down the panel.
Omega-3 breaks down at extrusion temperatures. Ours is coated on once the kibble has cooled, which is slower and costs more.
Moisture, fat, protein and pathogen screening on all 38 recipes. The lot code on the bag maps back to the day and the supplier.
We sell through shops and clinics that can answer questions across the counter. That is where a nervous first-time owner actually gets help.
Nutrition12 Dec 20254 min read
Plain turkey breast is fine. Onions, grapes and anything glazed are not. A short list to tape to the fridge before the relatives arrive.
Feeding28 Nov 20256 min read
Abrupt changes cause refusals and upset stomachs. Here is the ratio schedule our nutrition team gives to stockists.
Sourcing05 Nov 20255 min read
Guaranteed analysis, ingredient splitting, and why "meat meal" and "deboned chicken" are not the same line item.
Feeding-guide mailer, once a month
Seasonal advice and new recipe notes. Ask us to add you.
Get in touchTrade pricing, shelf-ready cases, printed feeding guides for your counter, and a nutrition team your staff can phone. We are currently opening territories across Southeast Asia.