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Five ranges, thirty-eight recipes. Each one carries a life stage or a job on the front of the bag, and a full guaranteed analysis on the back. Pick a range to see what is in it.
Puppy to senior
Dog
Built for the whole fourteen years
Four life-stage recipes with protein and calcium levels set for the job at hand — growth, maintenance, joint support and weight control. Every batch is cooked at 92°C, cooled, and coated with salmon oil after the heat step so the omega-3 survives the process.
- Single-origin chicken, lamb or barramundi as the first ingredient
- Glucosamine and green-lipped mussel in the senior recipe
- No wheat gluten, no poultry by-product meal
Wet, dry and both
Cat
Fussy is a specification, not a complaint
Cats lose taurine in urine and cannot make enough of it themselves, so every recipe is formulated above the AAFCO minimum. The wet range is packed in 85g pouches with a gravy set loosely enough for cats who lick rather than chew.
- Taurine at 0.24% dry matter across the range
- 85g pouches in gravy, jelly and mousse textures
- Hairball formula with 6.4% insoluble fibre
Finch to macaw
Bird
Seed blends that are not just sunflower
Sunflower-heavy mixes let birds pick out the fat and leave the rest. Our blends cap sunflower at 12% and lead with canary seed, white millet and safflower, with extruded pellets included so the diet stays balanced even when a bird is selective.
- Sunflower capped at 12% to stop selective feeding
- Triple-cleaned seed, screened for dust and husk
- Cuttlebone and oyster grit sold alongside
Training currency
Snack
Small enough to hand over twenty times
A treat that takes thirty seconds to chew is useless in a training session. Ours are cut at roughly 1.2g so a pocketful lasts a full class, and the freeze-dried range is a single ingredient with nothing sprayed on afterwards.
- 1.2g training pieces, roughly 3 kcal each
- Freeze-dried singles: chicken breast, duck, hoki
- Dental chews with an abrasive ridge profile
Targeted support
Supplement
For the bowl that needs a little more
Supplements only earn a place in the range when a stockist keeps asking for them. Each one lists its active dose per scoop on the front of the tub, because "proprietary blend" tells a pet owner nothing useful.
- Active dose printed per scoop, not per 100g
- Salmon oil pressed and bottled within 48 hours
- Probiotic paste at 2 billion CFU per 5g
Not sure which recipe fits your animal?
Tell us the species, age and weight and our nutrition desk will come back with a feeding plan — no purchase needed.
Ask the nutrition desk